NETNOTES
November 2, 2000
Comment by: Alan M. Silverman, Ph.D. CFA, Vice President
The bubble has burst, what now? Our current investment
strategy is based on the assumption of rapidly expanding worldwide use of the
internet during the next three to five years. Based on industry trends of the
past several quarters, however, the industry outlook is not entirely positive.
Most importantly, only a few internet organizations dealing with the public are
successful. The majority will not become profitable businesses. A large number
of dot com firms have depleted all or most of their funds in recent months. The
collapse of prices for internet and internet related stocks, however, has
impacted viable firms as well as failing ones. Many of the firms which deal with
individual consumers, by selling goods, providing services or selling
advertising on web sites, have been unable to achieve sufficient revenues to
approach profitability. On the bright side, a few companies, such as America
Online, Amazon.com, eBay and Yahoo! have earned money or seem likely to report
more than minimal profits in the next several quarters. In the future, selling
merchandise to consumers is likely to be more successfully accomplished by
divisions of offline firms such as retail chains or catalog companies. While
additional internet-only organizations dealing with the public could become
successful, the odds against identifying and successfully investing in such
companies seems unfavorable. More positively, firms specializing in
business-to-business (b to b) transactions on the internet probably will be able
to achieve particularly high profit margins and cash flow in coming years. At
the same time, operating costs for traditional companies could be significantly
reduced by greater use of the internet. Moreover, lower costs will be
accompanied by other efficiencies, which will reduce time lags in many
processes, particularly for such large industries as automobiles, chemicals and
petroleum. Since the greater likelihood of success for b to b specialists is
clear to most observers, the stocks have performed significantly better than
other internet issues. At current price levels, therefore, the risks of such
companies not meeting optimistic expectations are high. Consequently, we
consider current prices for most participants (including firms providing
structural elements for the internet) particularly vulnerable. As a result of
this combination of factors, the uncertainties of attempting a successful
investment approach in this sector of the economy become apparent. Although
difficult, a logical investment approach does seem possible - in part reflecting
the almost total aspect of the declines in stock prices. Purchase of viable
companies, either online or related firms, at prices below book value and in
certain cases at less than cash per share, seems likely to produce
well-above-average investment returns. An extremely selective approach is
needed. At this point, we recommend Commerce One in the business-to-business
segment. The volatility of the price, however, makes the stock suitable only for
risk-oriented portfolios. The unusual controversy regarding Amazon's business
strategy and financial prospects could present a good buying opportunity for
accounts able to assume the associated high risk. Close examination of other
stocks seems warranted, even among consumer-oriented companies. We stress,
however, that strong balance sheets and cash flow are the critical keys to
determining which stocks have the best chances of rebounding from current price
levels.
Stock symbols and prices for the publicly traded issues mentioned in this report follow.
Amazon.com (AMZN - OTC - $37 3/8)
America Online (AOL - NYSE - $51.90)
Commerce One (CMRC - OTC - $63 35/64)
EBay (EBAY - OTC - $54 1/64)
Yahoo! (YHOO - OTC - $64 23/64)
Alan M. Silverman
Ph.D. CFA
Vice President
Any opinions made in this report are those of the
individual making them and may or may not be those of
Shields & Company. Shields & Company, its affiliates
and subsidiaries and/or their employees may from time
to time acquire, hold or sell a position in the
securities mentioned herein. While this report has
been prepared from original sources and data we
believe reliable, we make no representations as to its
accuracy or completeness, and our opinion is subject
to change without notice. Additional information is
available upon request.
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